Senior Art Director — Auckland, NZ
Ideas, brands & boards.
Award-winning art director with 26 years in the business. An ADFEST Grand Prix, Cannes Lions, seven years as Global Art Director for éS Footwear — and more than 180 skateboards designed.
Selected work
Brand, campaign, design, directing and editing projects.
éS Footwear
éS Footwear · Sole Technology / Nidecker · 2018–2025
Brand & campaign art direction
Stacked Bitcoin
Stacked Bitcoin · Recent
Full brand identity
‘Pavement’
Auckland City Mission · 2006
Cannes Bronze Lion · Clio Finalist
Moro 4th
Cadbury · 2010
ADFEST Grand Prix — Lotus 360
Advent Calendar
Auckland City Mission · 2005
One Show Merit
Billboard of the Year
Ace Rentals · 2007
AdMedia Billboard of the Year
Woof
The New Zealand Natural Pet Food Co · 2025
Branding & packaging
Little Things Help
Mercury Energy
Lego campaign
Muckmouth × DC Shoes
Muckmouth · DC Shoes USA
Collaboration
Def Summer Promo
Def Skateboards
Shot at 2000 fps
Orion Health
Orion Health · 2014–2018
Web · 3D animation
AMI Insurance Smile
AMI Insurance · 2008
Sponsorship press adMore work
Awards
Strongest first.
- ADFESTGrand Prix — Lotus 360Cadbury Moro 4th campaign2010
- Cannes LionsSilver LionHP — Resignation Letter2005
- Cannes LionsBronze LionAuckland City Mission — ‘Pavement’ TVC2006
- The One ShowMeritAuckland City Mission — Advent Calendar2005
- Clio AwardsFinalistAuckland City Mission — ‘Pavement’2006
- FWAFinalistRascals website2010
- AdMediaBillboard of the YearAce Rentals2007
- Young GunsBronzeHallensteins — Xmas Bag2006
- AXISBronzeGlassons TVC2004
Skateboard art direction
Tatsie Skateboards — over 180 board designs, from shoe-inspired decks to tributes to the brands, games and riders that shaped skate culture. Plus a DC Shoes collaboration that began with a board.
Browse the full collection, or follow the latest boards on Instagram.
Brands
A selection of the brands I’ve worked on.
- Sole Technology
- éS Footwear
- Nidecker
- DC Shoes
- Cadbury
- Coca-Cola
- Orion Health
- Muckmouth
- Def Skateboards
- BBC Top Gear
- Speight’s
- Lion Red
- Waikato Draught
- Lufthansa
- Vodafone
- TelstraClear
- Mercury Energy
- Uncle Tobys
- Bluebird
- Hallensteins
- Glassons
- Volkswagen
- The Warehouse
- Warehouse Stationery
- SKY TV
- AMI Insurance
- NZ Lotteries
- APN
- Premier Beehive
- California Burrito
- Orcon
- Woof
About
I’m an award-winning senior art director with 26 years in the business, based in Auckland, New Zealand.
From Publicis Mojo, DDB and Lowe to founding Rascals Advertising, leading creative at Orion Health, seven years as Global Art Director for éS Footwear and now Art Director at Uchi Japan, I’ve worked across ideas, campaigns, brand, packaging, digital, film and product.
I’m available for idea development, art direction, design, brand development, retouching, social media consulting, directing and editing. Oh, and skateboard tuition.
- 2025–nowArt DirectorUchi Japan
- 2018–2025Global Art DirectorNidecker / éS Footwear
- 2014–2018Creative DirectorOrion Health
- 2009–2014Senior Art Director & FounderRascals Advertising
- 2007–2009Senior Art DirectorDDB Auckland
- 2007Senior Art DirectorLowe Auckland
- 2001–2007Designer, then Art DirectorPublicis Mojo Auckland
Let’s make
something good.
CurrentlyArt Director, Uchi Japan · Sept 2025 – present